Best Website Practices for Professional Carpet Cleaners
1. Responsive Websites are the Standard
Mobile searching is the way of the future and it seems that this trend is going to remain the standard for years to come.
Most mobile users are accustomed to instant gratification so if the website is not up to par, they will likely leave within seconds, which kills search engine rankings.
In fact, 51.3% of all internet usage is mobile and that number is projected to increase exponentially by 2020.
What does this mean?
This means more than half of all of the internet searches in the world are conducted on mobile devices and the trend is going to grow in the next few years.
So it really makes sense to focus on mobile, responsive websites rather than traditional desktop.
But why is having a responsive website with great speed so important?
- Responsive Websites are convenient for Users
- Sites that take more than 3 seconds to load have less visitors
- Google punishes sites by giving lower search rankings to websites that do not meet their criteria
No one wants to be punished by the most popular search engine on the planet, Google, but websites that are not responsive don’t have a chance in the world.
So having a website that meets their standards is extremely beneficial or you can elect to end up on page 3 in keyword searches or worse…
Furthermore, scheduled website maintenance is said to be just as important with respect to better search engine results as the design of the website.
2. Consistent Website Management can eliminate untimely problems
So you’ve finished the website and you’re officially ready to target more customers, what do you need to do now?
Now it’s time to run scheduled status updates (daily) to ensure your links throughout the website are working properly.
One of the fastest ways to lose rank in online searching is by failing to update the website. Similar to babysitting, websites should be carefully monitored so that any issue can be resolved in a timely and efficient manner.
Failing to maintain the website can result in improper coding within the website which will distort the design of the entire website!
This not good for the customers who need your services and it’s definitely not good for business which is trying to expand. We can all use more clients, am i right?
Designing and maintaining a website is pertinent to having an online presence but this presence will only grow if the business has a customer relationship management (CRM) system in place. CRM systems are designed to keep customers happy and to help the business determine which customers are the most valuable.
3. Customer Relationship Management (CRM) will increase your bottom line
Believe it or not, your clients want you to engage with them but most times there’s simply not enough hours in the day.
How can we make more time for our valued customers?
The best way is by developing a solid CRM system which not only will help your clients feel appreciated but allow your business to be more efficient.
What is a CRM? CRM means Customer Relationship Management and this is essential because it allows for information to be processed more quickly and it aids in creating marketing campaigns in a timely manner.
It can be difficult for a small business to create targeted marketing strategies, execute the marketing strategy and then measure the results in a timely manner while keeping up with the daily tasks.
We believe all customers are important but not all customers possess the same value to your business. Having a CRM is perfect for any business because it allows for businesses to feel in control of their marketing efforts. Business will be able to track how many times a customer makes a purchase, how often a customer makes a purchase and the amount spent each time the customer makes a purchase.
Having this information is vital as it clearly indicates which existing customers should be targeted and the type of customers the business should try to acquire through marketing.
It eliminates the guessing, now instead of simply advertising to everyone, businesses will have the ability to target their specific market and save resources in the process.
4. Cleaner Designs helps professionals work smarter
This is the only website design service that specializes in websites for professional carpet cleaning businesses!
Creating a responsive website that looks professional and keeps customers happy is a tough task for most professionals who simply do not have the time nor expertise to finish the project.
We have done the research and earned the right to be able to offer this service to you. More importantly, we work harder to save you time and resources so that you can focus on what you do best.
My grandfather used to say, “Do what you do best, and if you want it done right, pay an expert to do the rest. ”
You wouldn’t ask a mechanic to operate on your heart, would you… Didn’t think so, let the website experts go to work FOR you!