MICROSOFT LEARNS TO BUILD ALLIANCES

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MICROSOFT LEARNS TO BUILD ALLIANCES

Microsoft’s Bing search engine is on a role with important alliances. This month they are finalizing the roll-out of Yahoo and Bing paid search ads (more on that below) but more importantly Microsoft is launching a new alliance with Facebook.

For a few months we have been looking at the growing number of sites adding Facebook Like integration. These are the buttons on many sites that let you select Like using your Facebook account. Industry experts have predicted that these social Like links could be used for a new social search engine. We couldn’t see a pure Facebook social search because your friends can only help search results for certain things (gadgets, restaurants, movies, etc…).

Bing is launching a hybrid approach. Bing has announced a deal and partially launched a new UI where search results can include endorsements from your friends on social networks. Imagine looking for movies and seeing results in Bing that include your friends who liked it. An endorsement from a friend could be far more important than anonymous reviews.

It is great to see Bing launching this first. It creates a clear point of differentiation with Bing. Google needs some real competition and Facebook enhanced search results on Bing will be attractive to the legions of Facebook users out there. Carpet Cleaning Websites

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