LOCAL SEARCH 2010
TMP Directional Marketing / 15Miles publish a annual report on the state of Local Internet Marketing. Whether you are a small business trying to optimize your marketing spend or a consumer, it is a amazing to see how quickly people have changed the way they search for local business information. Need carpet cleaning SEO ? Call us today!
Traditional offline media (Yellow Pages and Newspaper) decreased by another 3% in 2010. More than 75% of people use an online source (search engine, local sites or Internet yellow page) as their primary source of local business information.
While search engines own the biggest share, social media sites and mobile device apps are growing in importance. Respondents to the survey said they were looking for special offers/incentives, regular content and photo updates on social media hubs.
This information does not surprise any of us but there are many small businesses that are investing a large part of their marketing budget in declining yellow page media.